While more and more Black women continue to help embrace, celebrate and normalize natural hair, there is one texture that is still often left out: the 4C.
For too long, this curly hair type has been labeled with arbitrary terms like ‘bad’ and ‘unmanageable’, but none of these claims have any scientific basis. Those blessed with this gorgeous hair type have not been provided with the right tools or products to work with.
What is 4C Hairstyles for Women?
However, things are about to change – and luckily for the better in the end. Meet 4C Only, a hair care brand designed especially for curly hair textures.
“We created 4C Only as a brand that targets a specific fabric in society that isn’t getting the care and products it needs,” said Alicia Ferguson, marketing director of 4C Only. ‘From product selection to advertisements and social media content, 4C Only is here to highlight, support. and raise the voices of those with 4C textures.’